For those who are new to Facebook — but want to understand how to use it for marketing.

For those who wish to master Facebook Marketing in its entirety, we’ve created a ten-week online training programme which will take you from Facebook novice to highly effective Facebook communicator.

WHAT OTHERS ARE SAYING ABOUT OUR FACEBOOK COURSES

 

WHO SHOULD TAKE THIS FACEBOOK MARKETING COURSE?

Those who wish to master all aspects of Facebook Marketing, from the basics to highly advanced topics.

COURSE CREATION AND TUTORING

This course has been created and will be tutored by Michael Carney. Michael is a long-time Kiwi marketer with an insatiable passion for whatever’s new, different, exciting or interesting in the world of communications — and particularly in the social media marketing space.

 

COURSE CONTENTS

 

In this first lesson, we quickly show you how to sign yourself up personally to Facebook (if you aren’t already a member). Then we step you through the process of creating a business page for your organisation and your brand(s). Next we take you through the process of finding your first followers and claiming your User Name (you’d be surprised how many thousands of Kiwi companies have yet to claim their name).

• Even if you’ve already established your business on Facebook, we recommend that you work your way through this lesson — you’ll be surprised at how much you may have overlooked (and which just could make the difference between Facebook Marketing success and failure).

It’s easy to set up a Facebook page — not quite so easy to get the infrastructure humming along the way it should (and meeting your Facebook Marketing objectives). In this lesson, we show you how to take maximum advantage of Facebook’s Timeline format and explore some of the options available to you on Facebook (which might even include how to set up your own online store within Facebook). We also explore how to add useful content to your tabs within your Facebook page — and tell you about Facebook’s rules as they apply to pages, promotions, advertising and competitions. Break those and you could find yourself in hot water.

Once you have some real customers and prospects following you, it’s time to start talking with them. We discuss how often you should be adding content to your Facebook pages and how you should structure your content for maximum effectiveness. And we show you how to browse Facebook and get noticed; and then attract the interested and curious back to your own social hideout.

Who have you attracted so far to your Facebook page, how much are they interacting with you and what do they get to see when they arrive at your Facebook Business Page anyway? We show you some of the ways that leading brands and organisations have set themselves up on Facebook and identify the key elements you’ll need to include if you want to increase your Facebook Marketing impact.

Know anything about Facebook’s algorithms? These not-very-well-known formulae determine exactly how visible you are on Facebook, especially to those who say they like you. We peek under the covers and show you exactly what you need to do to prosper under the algorithms — and how important it is to engage in particular ways with your fans and followers to further your Facebook Marketing aims.

“Viral” is one of those magic qualities to which most marketers aspire. Alas, many are called but few are chosen. In this lesson we look at the principles behind some of the most effective viral campaigns of recent time — and show you how to harness those concepts to reach out to influencers and consumers alike. We’ll also discuss how you can (legally and legitimately!) make Other Peoples’ Content actually work for you!

In this lesson we explore Facebook Ads and Sponsored Stories. They’re more accessible than you think, and they’re socially primed to drive fans to your page. We also discuss the new Custom Audiences option and how that can work for your Facebook Marketing programme. Time to dig deep and find out what can be done, even on small budgets.

In this lesson we also talk about Social Gaming and virtual currencies and how marketers are using them to good effect on Facebook.

LESSON EIGHT: CREATING EFFECTIVE FACEBOOK POSTS

The biggest challenge for any business using Facebook pages these days? Creating Facebook posts that get noticed and get shared.

So this lesson tackles this problem head on, identifies the secrets of effective Facebook posts and shows you exactly what you need to do to stand out on Facebook.

There’s a whole lot more to social shopping than just offering a drop-dead, deeply discounted deal and ending up with bargain shoppers who won’t spend a penny more than their coupons allow. We take a serious look at some of the best practices in this space and identify smart ways to help your customers spend more of their hard-earned money with you. Along the way we’ll discuss pre-commerce, augmented recommendations and how to turn existing customers into advocated (without them having to do anything).

Finally, we look at the increasing number of ways that your consumers can connect with their friends outside Facebook, how you can help the process along and why it matters (hint: these days people trust their friends more than they trust you — nothing personal). Along the way, we’ll identify a few simple protocols that you (or your IT folk) can add to your own website to sharpen your social results.

TIMING

This course begins on Wednesday No upcoming date found in provided date list.

INVESTMENT

This ten-part eCourse is available for $597. However we offer an Early Bird Discount of $100 — the course is just $497 for bookings made and payment received by Wednesday No upcoming date found in provided date list.

Bookings are confirmed on receipt of payment, which can be by cheque, bank deposit or credit card. We can raise an invoice in advance if you need it.

To reserve your place in this course, please pay by credit card through PayPal by clicking here.

(The service provider will be shown as Netmarketing Courses in your transaction and on your credit card statement).

 

WHAT HAPPENS NEXT?

Your booking will be confirmed by email (if you have not received a confirmation within 24 hours, feel free to email info (at) socialmedia.org.nz).

On the first day of the course you will be supplied by email with login details and Course Notes for the first lesson.

Further Lessons will be provided at weekly intervals for the duration of the ten-part course.