Instagram Marketing

Instagram is now a major marketing channel for NZ businesses. It’s time to master the social medium.

1.1 million Kiwis are reached by Instagram in a typical month, according to Instagram data (March 2018). That’s a whole lot of pictures and videos being consumed — and a lot of attention grabbed that just isn’t available anywhere else.

But Instagram isn’t for everyone. Younger audiences remain the dominant players in the channel (although older audiences are definitely growing).

instagram-nz-monthly-reach-mar2018Source: Instagram March 2018

If your core target audience is Under 35, you need to get active on Instagram.

A word of warning, though: Instagram is getting a bit crowded, with more than 800 million users worldwide. Oh, and a torrent of content.

Over 95 million photos are shared on Instagram daily and (regrettably) 70% of Instagram posts are never seen.

So how can you beat those odds? How can you ensure that YOUR posts are seen, liked and shared?

That’s where we can help, with this seven-part course covering Instagram for New Zealand Marketers.

Here’s what you can expect to learn from the course:

 

Lesson One: Getting Established on Instagram

In this first lesson, we discuss the ever-changing nature of social media and how important both pictures and video have become when it comes to getting noticed. We then explore the specifics of Instagram, including its background, the demographic profile of those most likely to use the social medium and how Kiwis are using Instagram.

We also look at some of the leading Kiwi Instagram practitioners (a topic which we will return to in more detail later in the course) and how they are using Instagram effectively.

Lesson One includes:

  • The Power of Pictures
  • Instagram: a History
  • Who Uses Instagram
  • Instagram in NZ
  • Your Ideal Instagram User Name
  • Your Optimised Profile Picture
  • What You Should Feature in Your Instagram Bio

Lesson Two: Instagram for Business

Do consumers actually connect to businesses on Instagram? Yes, according to at least one study, 80% of users follow brands on the Instagram platform.

Why? The usual reasons that consumers give:

  • they like the brand and want to show their support
  • they want deals and discounts
  • they like to receive insider knowledge about the brand
  • FOMO (Fear of Missing Out)

In Lesson Two we discuss how to set yourself up with a Business Account on Instagram, we show you the stats on the percentage of businesses currently using Instagram, and we reveal some of New Zealand’s most popular brands on the platform.

Lesson Two covers:

  • Setting Up a Business Account on Instagram
  • What You Need to Know about Instagram Stories
  • New Zealand brands on Instagram
  • What you need to know about Instagram Shopping

 

Lesson Three: Posting to Instagram

Why do some Instagram posts go massively viral (effortlessly, it seems) whilst others are just meh? We’ve done the homework so you don’t have to, identifying more than a dozen secrets of powerful Instagram photos and videos.

We also discuss the best ways to attract followers, and how to really engage with them.

Lesson Three features:

  • The Most Effective Instagram Creative Approaches
  • The comparative effectiveness of photos vs. videos
  • The photo content types that attract 38% more likes
  • Posting Mistakes to Avoid
  • How often you should post
  • The strategic importance of Location Tagging
  • The power of emojis
  • How to Set Up and Use Instagram Live

 

Lesson Four: Hashtags

Hashtags are the lifeblood of Instagram. They’re the equivalent of keywords on Instagram, except even more so: they’re a way of getting found, a rallying point for people, brands and causes and a way to reach out to your constituency in a highly-targeted and shareable manner.

In this lesson, we examine the hashtag phenomenon, show you how brands and leading Instagrammers are using them effectively and help you to identify the best hashtags for your products and services.

Lesson Four includes:

  • Optimising Hashtag Usage
  • Choosing Hashtags
  • Hiding Hashtags
  • The ideal number of Hashtags on each post
  • How to Follow Hashtags (and encourage others to do so)

 

Lesson Five: Instagram Advertising

If you want to take full advantage of Instagram, then at some point you will find yourself buying advertising on the platform.

Lesson Five to the rescue, with the key facts you need to know about advertising on Instagram, to ensure that you achieve maximum effectiveness.

Lesson Five outlines:

  • The Mechanics of Instagram Advertising
  • Instagram Advertising Options
  • Best practices for using video in Instagram ads
  • Boosting Instagram posts
  • Effective Targeting
  • Using Facebook Ads Manager

 

Lesson Six: Instagram Influencers

Did you know that 78% of social influencers prefer to partner with brands through Instagram, according to recent research?

That statistic makes it more important than ever to learn how to use Instagram effectively.

In this lesson, we talk about how to use Influencer Marketing effectively (and monitor results) and also sound some alarms to ensure that your influencers comply with their legal obligations.

In Lesson Six, you’ll also learn:

  • Why Use Influencer Marketing
  • Most Effective Influencer Marketing Strategies
  • Finding Kiwi Influencers
  • Notifications and Disclaimers you MUST use
  • Influencer Marketing Measurement & ROI

 

Lesson Seven: Instagram Tips, Trends, Tools

Finally, we cover some of the key tips and techniques that you need to know about to make the most effective use of Instagram, along with some of the recent Instagram developments and new feature testing.

In Lesson Seven, we cover:

  • Identifying the best times to upload to Instagram
  • How to Remove Inappropriate Instagram Comments
  • What you need to know about Instagram Rights Manager
  • The Best Instagram Tools
  • Instagram Trends to Note

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WHO WILL BENEFIT FROM THIS COURSE?
Any Kiwi marketer, or anyone who is responsible for marketing for their organisation, who is considering using Instagram to promote their products/services.

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WHAT CUSTOMERS ARE SAYING ABOUT OUR COURSES

Here’s a sampling of the feedback we’ve received from those who’ve taken our courses:

  • Thanks for an informative and interesting [Facebook Accelerator] course. Your presentation held a good balance of theoretical and practical information and was clear and simple enough for a non IT Facebook novice like me to follow. There are many ideas that I have gained that I will attempt to incorporate in the overall marketing plan my team is currently developing for our brand. Facebook can offer so much more than I thought as a medium for communicating with our current and prospective customers. Julie D
  • I found this course fantastic, i started off knowing very little about facebook (just how to run my own personal page) to now having a thorough understanding of ALL the things you can (and there is a lot). The course format was great and allowed knowledge to be built up over time. Course length was great and this will definetly be something i come back to constantly as we develop our facebook pages more within my company. Aleisha H
  • I have really enjoyed the course and the way it was structured. It was informative and interesting – liked the way you incorporated slide-shows, video, statistics and different forms of media to provide information. Lisa C

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TIMING

This course begins on Monday No upcoming date found in provided date list.

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INVESTMENT

This seven-part online training course is available for $597. However we offer an EARLY BIRD DISCOUNT of $100 — pay just $497 for bookings received by the end of Monday No upcoming date found in provided date list.

Bookings are confirmed on receipt of payment, which can be by bank deposit or credit card. We can raise an invoice in advance if you need it.

To reserve your place in this course, please pay by credit card through PayPal by clicking here:

Register Now for the next course

If you would prefer to pay by bank deposit, or require an invoice, please send an email to bookings@socialmedia.org.nz with your requirements.

 

WHAT HAPPENS NEXT?

You’ll receive our emailed confirmation of your booking. Then on the first day of the course we’ll follow up with details of your Login and Password, along with an Enrolment Key for the Instagram for New Zealand Marketers online training course.

If you have any questions, or would like more information, please email us at info@socialmedia.org.nz